How to Promote your eLearning Internally

5 Ways to Promote Your eLearning Internally

1. Acknowledge achievement and celebrate success

Everyone likes recognition. Including a certificate or a digital badge in your course gives learners a clear goal and something to be proud of. You could even set up a “growth chart” that shows how course completion contributes to their development within the organisation.

Celebrating milestones boosts morale and reinforces the value of learning.

2. Treat it like a mini marketing campaign

You don’t need a big budget - a few simple tactics can make a difference. Print posters and place them in high-traffic areas, send teaser emails, or share updates in your company newsletter. Even hosting a “drop-in” session where people can learn more about the course helps raise awareness.

If you have a marketing or internal comms team, involve them early. They might have ideas or templates you can use to make your campaign more polished and effective.

3. Launch with an event or awareness session

Make the course launch memorable. Invite a manager or team leader to speak about the importance of the training, and avoid scheduling it during lunch – learners shouldn’t have to give up personal time. If your budget allows, offer coffee and snacks to encourage attendance.

For virtual launches, consider starting with a short icebreaker or interactive poll to get everyone relaxed and engaged before the presentation.

4. Launch with an event or awareness session

Learner feedback helps you refine your course – and positive feedback can be a powerful marketing tool. Ask early participants what worked well, what could be improved, and whether they’d recommend the course.

With permission, turn standout comments into internal testimonials. Seeing real people in your organisation endorsing the learning builds credibility.

5. Keep it visible after the launch

Many organisations launch a course with enthusiasm, only for it to fade into the background after a few days. Consistent reminders help keep it top of mind. Use your LMS to send automated progress updates or nudges, and re-share testimonials to give late adopters a reason to join in.

4 Mistakes to Avoid When Promoting eLearning

1. Don’t overwhelm learners with long blocks of text

Nobody wants to read a wall of copy. Keep your messages short, focused and visually appealing. Use icons, infographics or short videos to highlight key benefits.

📊 “65% of people are visual learners.” - Social Science Research Network

2. Don’t stray too far from your brand

Your learners already recognise and trust your brand. If the training looks wildly different, it may confuse them. Stick to your brand guidelines where possible - consistency builds confidence.

3. Don’t rely on PowerPoint alone

Static slides won’t spark engagement. Instead, feature photos of colleagues interacting with the course or create short videos introducing key features. Real faces and informal content often resonate more than polished presentations.

4. Don’t forget to measure and follow up

Use your Learning Management System (LMS) to track learner progress and identify who might need support. Performance data can also be used to celebrate achievements, send reminders, and ensure everyone knows what’s expected.

Who is the best person to promote your eLearning?

You know the learning programme better than anyone – its purpose, value and goals. Your enthusiasm can influence how others perceive it. If you show excitement and explain the value clearly, others are more likely to get on board.