What does it really mean to trust yourself in a world where answers are always a click away? As technology becomes embedded in our most personal spaces - from health tracking and emotional support to AI companions and decision-making tools - the boundary between human judgement and digital reassurance is becoming increasingly blurred.

In this thought-provoking article, eCom’s Thinker in Residence explores the fragile relationship between self-trust, uncertainty and technology. Drawing on psychology, neuroscience, real-world examples and emerging AI research, she examines how instinct, intuition and embodied experience shape our ability to make sense of the world - and what happens when we begin to outsource that process to machines.

Can technology support reflection and agency without eroding confidence in our own judgement? How do we tolerate not knowing in an age of constant validation? And why might uncertainty itself be a skill worth protecting?

Click below to read the full article.
(opens in a new window)

Read the full article