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Nurture with knowledge: Using digital learning to educate your prospects

In today's digital world, customers expect more than just a product or service. They’re looking for knowledge, insights, and the assurance that the companies they choose to do business with are not just vendors, but valuable partners. Educating your potential customers, therefore, is not just a nice-to-have, it's a critical for bolstering your bottom line.

So how can your business effectively educate potential customers about your industry? Using a digital learning platform is one very practical approach, and in this blog, we’ll explore how this could work for you.

Posted 31 May 2023

From complexity to confidence

Imagine that you're an organisation providing advanced 3D printing solutions, aiming to transform how traditional manufacturers approach product development. Your potential customers know they need to innovate and streamline their processes, but they might lack in-depth knowledge about the additive manufacturing industry and its capabilities.

Through well-crafted, engaging educational content, you can simplify the complexities of 3D printing, helping your potential customers to understand how it can drastically reduce their time-to-market, customise production, and potentially reduce costs. For instance, a module in the course might break down the process of 3D printing, from design to the finished product, in a way that's easy to understand. The understanding they gain not only instils confidence in your solutions but also equips them to make informed decisions that best align with their manufacturing goals.

Digital learning on a tablet and laptop computer

Enhancing industry literacy

A crucial component when educating your potential customers is enhancing industry literacy. A digital learning platform can play a critical role here by providing a flexible, scalable means of disseminating knowledge. For instance, in the additive manufacturing industry, a platform like eNetEnterprise could host a comprehensive module explaining various 3D printing technologies, their applications, and their impact on product development.

The module, available to potential customers at their convenience, would allow them to grasp the value of your offerings at their own pace, foster a deeper understanding, and make it more likely they will want to do business with you.

Digital learning on a computer

Personalised learning paths

One key advantage of a digital learning platform is that you can track a user's progress, interests, and skill level. This enables you to provide content that’s directly relevant to the individual's context and knowledge level. For instance, let's say you have potential customers, for your 3D printing solutions, in a wide range of industries, from automotive manufacturers to healthcare providers. Each sector has unique applications and requirements for 3D printing.

On a digital learning platform, you could create distinct learning paths for each industry. An automotive manufacturer could be guided through courses on rapid prototyping and production of complex parts, while a healthcare provider might focus on creating custom medical devices or prosthetics. Such a tailored approach can significantly enhance your potential customers' perception of your business as a knowledgeable and attentive partner.

Digital learning on a laptop computer

Fostering a community

A digital learning platform also allows for interaction and collaboration among users. Features such as discussion boards, feedback forms, and social learning tools can help build a community of learners. Users can ask questions, and learn from each other, enhancing the learning experience and fostering a sense of community around your brand.

In the context of a 3D printing solutions provider, a potential customer might have a question or want to sense check an idea they have for how your product could be used. The digital learning platform could serve as a forum where they can get feedback from other users, or even get direct responses from your team. This active engagement not only boosts learning outcomes but also strengthens the connection to your brand. Moreover, these insights can also provide valuable feedback for your company, helping you refine your offerings to better meet their needs.

Construction workers looking at digital learning platform on a tablet

Engaging through interactive learning

Digital learning platforms excel in delivering interactive learning experiences. For a 3D printing solutions provider, an interactive module could allow potential customers to virtually "print" an item, simulating the actual process. This interactive, hands-on experience transcends traditional sales pitches by allowing your potential customers to understand the technology's practicality and potential benefits.

As an example, if your company introduces a new feature like multi-material printing, an updated interactive module could be developed. This would enable potential customers to experiment with combining different materials in a single print job virtually. Such engagements not only keep your interactive modules up-to-date but also ensure you’re always demonstrating the cutting-edge capabilities of your technology to your potential customers.

Person doing some digital learning on a laptop computer and writing in a notepad

Offering Expert Perspectives

Finally, digital learning platforms provide a venue for industry experts to share their insights, lending credibility to your learning program. Webinars, interviews, or Q&A sessions can be hosted on the platform, capturing the expertise of professionals who've successfully integrated 3D printing into their processes.

Potential customers can access these resources at their convenience, deriving inspiration and practical advice that can help them visualise the possibilities of additive manufacturing within their own operations.

Lady engaging with a digital learning platform on a laptop computer

How eNetEnterprise helps

A digital learning platform like eNetEnterprise isn't just a tool; it's an invaluable ally in your journey of potential customer education. It empowers you to simplify complex concepts, personalise the learning experience, foster a sense of community, provide interactive learning, and offer expert perspectives. No matter what industry you are in, you can harness the power of such a platform to turn your potential customers into confident, loyal partners. To explore more about how eNetEnterprise can redefine your potential customer education strategy, please do get in touch.