Beyond logos: an experience learners trust

At eCom, white labelling goes far beyond logos and colour palettes. We tailor every detail - from system naming and terminology to seamless integrations like Single Sign-On - so your learners experience training as a natural extension of your organisation. This way, they don’t just recognise your brand - they feel the platform was built with them in mind, which creates trust and drives engagement.

If you’re delivering training to external audiences - whether volunteers, contractors, members, or the wider public - this is especially powerful. Since your learners know and trust your brand, keeping it at the forefront makes every interaction feel like a natural extension of the relationship they have with you. It reinforces your authority and gives them lasting confidence in your programmes.

As one client told us:

“Our learners see the system as part of our organisation, and engagement has been fantastic.”

That outcome is exactly what many potential clients are looking for. They’ll often describe the “model system” they’d love to have, only for us to realise they’re talking about one of ours they’ve seen in action elsewhere - as happened recently with a major player in the renewable energy sector. For us, that’s a huge compliment. It shows we’re getting it right: powering the platform behind the scenes to create an experience so authentic it seems part of the organisation, with the spotlight firmly on the client, not on us.

Making the experience seamless

That’s why we include Single Sign-On (SSO) as part of our approach. Clients tell us it’s vital for learners to have one simple, secure identity that lets them log in once and also access their eCom-powered learning platform without the frustration of juggling multiple passwords. It keeps things straightforward for learners and removes unnecessary barriers to training.

And by combining SSO and integration with other business systems, we’ve helped clients take their user experience well beyond traditional white-labelling. This integration, with platforms such as HR systems, enables secure, seamless information flow across the organisation. It not only reduces admin effort but also provides clearer insights into learning activity, giving organisations a fuller picture of performance. For learners, it simply feels like one connected experience - exactly as it should be.

Partnering with eCom

We’re proud to have contributed to the success of so many organisations over the years, and even prouder of the long-term partnerships we’ve built along the way.

👉 If you’d like help to deliver branded learning experiences that build trust and engagement with your audiences, please do get in touch.